Dressing Madewell
After starting out on the windows and in-store team at Gap, I really fell to love the creativity that can be window design and store navigation. This project for Madewell really embraced how to create interest with application and scale in physical spaces. I became intrigued in this type of work in high school when I studied theatre production with a focus on set design and painting for a year and a half. At that time, I read a play by Noël Coward and became obsessed by the places stories live in. And like any other kid in high school, I was introduced to the world of Wes Anderson, and the immense detail and personality that a space can contain. I hope to continue working in more space-focused design in the future.
Keeping Retail Fresh
This project by Madewell was exciting to me, because I remember when Madewell became a “thing.” It was a refreshing aesthetic built from the world of preppy dressing of J. Crew. My serendipitous connection to the company was when I was selling prints at my first solo pop-up at a Madewell store in my hometown a few years ago. So once again, one of those magical emails showed up in my inbox to work on window designs and some merch for three Madewell stores in the U.S. Open to my interpretation the Madewell brand feel, the team there was a pleasure to work with. I did pre-opening and post-opening windows for the fall launch of the UWS store in NYC, in-store totes, bandanas and wall artwork for a new store in Charlotte, NC, and window decal designs (as well as totes and bandanas) for the store on South Congress in Austin, TX. Artwork I made on one of the most iconic streets in America, not bad.
PHOTO CREDIT: UWS Store by A Vintage Nomad
CLIENT: Madewell
WORK: Artist Collaboration
YEAR: 2019
POSTED: Feb 17, 2020